So we know investing in sales and marketing is the way to eventually build a high-performing engine that can turn the leads marketing generates into closed sales, but there has to be some real meat behind these endeavors. But if anything 2020 proved we don’t live in an ideal world, thus we will have to come to terms with the true reach of our budgets.
If every business owner had their druthers then their sales and marketing budgets would seem to last forever and attracting new customers to their business would be simple. Finding new customers can sometimes be easier said than done. The first lever of revenue growth is increasing your number of clients. Increasing the purchase frequency for each client.Increasing the transaction value of your clients.Though these strategies may differ in their implementation from company to company there truly is only three and they include: Jay Abraham explains that there are only three ways to grow any business (really, it’s true!). revenue growth) and, you’re simply keeping up with the status quo, and in the dog eat dog world of startups vying for consumers and traction that is not enough. Without a firm plan to grow your business (i.e. This is where Jay Abraham comes into the picture. Step two is developing a SIMPLE growth strategy. If you’re a startup or an early-stage business you’re already working to beat the odds, so identifying ways to make your business sustainable is step one in amping up your business survival rate ( more on that topic here ). But first, let’s paint a quick picture for you. Maybe you’ve already heard of Jay Abraham? In which case we’re happy to reintroduce you to him and point you to Jay Abraham’s business philosophy. Let me introduce you to the great business philosopher, Jay Abraham. I know this sounds too good to be true, but it’s not. So when you’re feeling overwhelmed and knee-deep in a convoluted strategy to achieve your growth goals, take a deep breath and a step back, because growth can be boiled down to 3 simple tactics. We include ourselves in this group of business owners who have lost sight of the bigger picture at one point or another – it truly happens to the best of us! Business owners have a tendency to quickly get caught up in the minutiae of running their business leading them to overcomplicate things like their strategy for business growth.